A.B. BARRERA

Co-CEO/Director of Strategic Planning and Client Services

A.B. Barrera, a veteran communications expert, is one of South Texas’ most respected business and civic leaders.  His marketing and business acumen spans nearly three decades and the entire state of Texas.  

Barrera is co-CEO of PMDG Marketing Communications, a full-service advertising agency, co-owner of AlphaGraphics Laredo, a full-service print center, and a certified Business and Social Etiquette Consultant. 

Barrera is a nationally recognized and award-winning marketing and public relations expert. His distinctions include certification by the Emily Post Institute as a Certified Business Etiquette Professional, and Certified Marketing Director (CMD) a designation he earned early on in his marketing career by the International Council of Shopping Centers.  

Before venturing out on his own, Barrera worked for three of the nation’s largest real estate developers, General Growth Properties, Simon Property Group, and CBL Properties where he led the marketing and public relations efforts for several super regional shopping centers in Texas. During this time, he also served as chair of the Tourism Task Force for General Growth Properties where he managed and developed tourism marketing initiatives for 25 shopping centers in strategic markets throughout the country.   

Barrera is a member of esteemed national marketing organizations, including the American Marketing Association and the Public Relations Society of America. His advertising expertise has led him to serve as President of the American Advertising Federation Rio Grande Valley Chapter, and he recently served as District Governor of the American Advertising Federation’s Tenth District (AAF D10) that encompasses 19 Ad Clubs in the states of Arkansas, Louisiana, Oklahoma, and Texas. 

During his tenure as District Governor for AAF, he served as a member of the Council of Governors at a national level for the American Advertising Federation (AAF).

Barrera currently serves as President of the Laredo Little Theatre and sits on the Executive Committee of the Board for the Laredo Chamber of Commerce, where he has been a volunteer for over 30 years.

Barrera has been recognized for his civic and community involvement. He has been honored with dozens of local, regional, and national awards and recognitions throughout his professional career.