Challenge 

The tranquil town of Cotulla experienced significant economic growth following the discovery of a new oil and gas play. This discovery, known as the Eagle Ford Shale, spans across 24 counties in Southwest Texas, encompassing rural areas like Bee, Karnes, Gonzales, La Salle, and Live Oak counties, benefiting previously overlooked communities facing economic challenges.

Capitalizing on the increased tax revenues, the City of Cotulla made substantial advancements in both its private and public sectors. These improvements include a rise in artistic and cultural events, the development of new municipal structures, a new city hall building, the expansion and renovation of a new local airport terminal, as well as the restoration of historical landmarks. Recognizing the immense potential, the City of Cotulla sought to effectively communicate their achievements and establish a distinctive brand presence in the market.

Strategy

The City of Cotulla enlisted the services of PMDG and their grassroots expertise within the Hispanic community to capture and convey the essence of their town, positioning themselves as a viable city to do business in, and showcasing their thriving community and restoration initiatives.

PMDG assumed a prominent role in formulating a comprehensive and strategic marketing and communication plan aimed at effectively conveying the remarkable success of Cotulla’s community and raising awareness of the enhanced prospects it offers. Emphasizing the utmost importance of rebranding the city, PMDG aptly captured the essence of Cotulla’s “Rustic South Texas Charm” through the unveiling of a newly crafted city logo and brand, deftly encapsulating the town’s unique and endearing character.

PMDG successfully elevated Cotulla’s visibility by devising and executing highly effective communication strategies, securing extensive regional media coverage disseminated throughout the state. PMDG positioned Cotulla as a thriving hub for business opportunities, shedding light on its remarkable economic growth.

To address the city’s tourism aspirations, PMDG created culturally relevant strategies to effectively communicate the exponential growth of Cotulla’s artistic and cultural landscape. By accentuating the ongoing restoration of historical buildings and landmarks and directing significant investments toward the preservation and beautification of the city’s rich historical and cultural heritage, Cotulla has undoubtedly emerged as a compelling destination worthy of exploration and leisure visits.