The COVID-19 pandemic affected many industries including the restaurant sector. Not able to accommodate in-person dining, particularly restaurants who rely on in-person service, posed a challenge. Likewise, promoting new foods and eateries became difficult due to lack of in-person service. Recognizing this, the Webb County Heritage Foundation saw an opportunity to promote struggling restaurants while celebrating unique local cuisine. To bolster these businesses, they needed to generate massive publicity, coupled with a creative concept to excite individuals.<\/p>\n
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Strategy<\/b><\/span><\/p>\n The foundation enlisted the professional and creative minds at PMDG to devise an eye-catching campaign and concept to rejuvenate local businesses while ensuring strict safety measures.<\/p>\n PMDG proposed a unique approach: instead of gathering many people under one location, patrons would visit the restaurants themselves. Participants would have a curated meal experience that evoked a sense of home and broaden their culinary palate. This strategy not only promised increased foot traffic upon full reopening, but also dispersed health concerns as guests picked up the food at their convenience, minimizing large gatherings.<\/p>\n During national restaurant week, individuals could dine in Laredo (a city under 7 flags) and savor flavors of their heritage, fostering \u2018Laredo Pride\u2019 and commemorate its\u2019 rich legacy. To cater varying preferences for exploration or cautiousness, different ticket options were offered, allowing participants to tailor their experience while prioritizing safety.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2026\/06\/flavorresults.jpg” _builder_version=”4.9.1″ hover_enabled=”0″ title_text=”flavorresults” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2026\/06\/flavorposter.jpg” _builder_version=”4.9.1″ _module_preset=”default” title_text=”flavorposter” hover_enabled=”0″ sticky_enabled=”0″ transform_scale=”70%|70%” align=”center” custom_margin=”-150px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ width=”80%” max_width=”1920px”]<\/p>\n Results<\/b><\/span><\/p>\n \u2018Dining Under Seven Flags\u2019 launched with a bang. The week-long event impacted the revitalization of the regional restaurant industry as a result of increased participation. This set off a chain of events resulting in word-of-mouth buzz even after the event concluded. Participants returned to the featured restaurants and enthusiastically recommended the establishments to others seeking new dining experiences.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.1″ background_color=”#ffc500″ use_background_color_gradient=”on” background_color_gradient_start=”#e24246″ background_color_gradient_end=”#f4902c” background_color_gradient_direction=”70deg” global_module=”267″ saved_tabs=”all”][et_pb_row _builder_version=”3.25″ custom_padding=”37px|0px|37px|0px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” text_line_height=”1.9em” text_orientation=”center” background_layout=”dark”]<\/p>\n We’re your trusted partner in marketing and communications, providing a full spectrum of services that help you connect with your audience, foster brand loyalty, and achieve your business goals.<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/reneue.com\/pmdgnew\/contact-us” button_text=”GET STARTED” button_alignment=”center” _builder_version=”4.9.1″ custom_button=”on” button_text_color=”#006f91″ button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”13px” button_font=”|800|||||||” background_layout=”dark” animation_style=”bounce” button_text_size_tablet=”” button_text_size_phone=”” button_text_size_last_edited=”on|desktop” box_shadow_style=”preset3″ box_shadow_spread=”1px” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” 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_builder_version=”4.9.1″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” header_font=”|800|||||||” header_font_size=”35px” text_orientation=”center” background_layout=”dark”]<\/p>\n 901 Victoria St. Suite C, Laredo, Tx 78040<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”|700|||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||0px||false|false”]<\/p>\n CLIENT SUCCESS WORTH SHARING.<\/span><\/p>\n FIND US ON<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.1″ _module_preset=”default”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”3.22″ 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custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ animation_style=”slide” animation_direction=”bottom”] Challenge\u00a0 The COVID-19 pandemic affected many industries including the restaurant sector. Not able to accommodate in-person dining, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages\/1399"}],"collection":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":3,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages\/1399\/revisions"}],"predecessor-version":[{"id":1408,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages\/1399\/revisions\/1408"}],"wp:attachment":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/media?parent=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}956.753.5900<\/strong><\/a><\/span><\/h1>\n
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