In 1997 the Webb County Board of Judges first pushed for a comprehensive juvenile justice detention, rehabilitation, and education center to rehabilitate troubled youth in the county. Twelve years later, the $11.3 million dollar facility opened its doors. PMDG was engaged to help plan and execute the grand opening of this first of its kind facility for Webb County. PMDG developed and implemented all the media relations leading up to the grand opening, working hand and hand with facility staff, project designers and Webb County officials.<\/p>\n
<\/p>\n
Strategy<\/b><\/span><\/p>\n Leading up to the event and the weeks surrounding the grand opening, PMDG secured regional and national media coverage for the opening of this facility, unique to South Texas. PMDG was charged with the conceptual and creative development of the event. The Proverb \u201cIt takes a village to raise a child\u201d was the inspiration behind the campaign and it was effectively utilized on all campaign collateral pieces.<\/p>\n The concept and overall campaign theme were appropriately carried out on the grand opening invitations. The Agency coordinated the coordination of mailing lists to numerous regional and national elected officials, dignitaries, and media officials.<\/p>\n PMDG also headed the development of the event agenda, speakers, seating, and coordination of all event logistics including menu design and planning, entertainment, signage, and d\u00e9cor.<\/p>\n During the grand opening, the PMDG team ensured that all the needs of the event were managed effectively. Additional public relations support including media pitches to industry trade publications were conducted.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2026\/06\/wcyvresults.jpg” _builder_version=”4.9.1″ hover_enabled=”0″ title_text=”wcyvresults” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2026\/06\/webbcountyyouthvillage.jpg” _builder_version=”4.9.1″ _module_preset=”default” title_text=”webbcountyyouthvillage” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ width=”80%” max_width=”1920px” custom_padding=”||0px|||”]<\/p>\n Results<\/b><\/span><\/p>\n As a result of these efforts, PMDG generated a significant amount of publicity on local, regional, and national media. The publicity efforts also attracted the attention of Time Magazine photojournalist Steve Liss, author of No Place for Children: Voices from Juvenile Detention. <\/u><\/em>His books about the poor conditions of the former Webb County Juvenile Detention Center was instrumental in the development and design of the Webb County Youth Village. Steve flew to Laredo and attended the grand opening.<\/p>\n He was amazed as to how his book had made such a significant impact on the development of the new facility. He is currently chronicling the new Youth Village for his next book.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.1″ background_color=”#ffc500″ use_background_color_gradient=”on” background_color_gradient_start=”#e24246″ background_color_gradient_end=”#f4902c” background_color_gradient_direction=”70deg” global_module=”267″ saved_tabs=”all”][et_pb_row _builder_version=”3.25″ custom_padding=”37px|0px|37px|0px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” text_line_height=”1.9em” text_orientation=”center” background_layout=”dark”]<\/p>\n We’re your trusted partner in marketing and communications, providing a full spectrum of services that help you connect with your audience, foster brand loyalty, and achieve your business goals.<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/reneue.com\/pmdgnew\/contact-us” button_text=”GET STARTED” button_alignment=”center” _builder_version=”4.9.1″ custom_button=”on” button_text_color=”#006f91″ button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”13px” button_font=”|800|||||||” background_layout=”dark” animation_style=”bounce” button_text_size_tablet=”” button_text_size_phone=”” button_text_size_last_edited=”on|desktop” box_shadow_style=”preset3″ box_shadow_spread=”1px” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#00648c” use_background_color_gradient=”on” background_color_gradient_start=”#2384c3″ background_color_gradient_end=”#652e8f” background_color_gradient_direction=”70deg” custom_padding=”49px|0px|0px|0px” global_module=”266″ saved_tabs=”all”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2023\/10\/pmdglogowhite2.png” title_text=”pmdglogowhite2″ align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|phone” _builder_version=”4.9.1″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” header_font=”|800|||||||” header_font_size=”35px” text_orientation=”center” background_layout=”dark”]<\/p>\n 901 Victoria St. Suite C, Laredo, Tx 78040<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”|700|||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||0px||false|false”]<\/p>\n CLIENT SUCCESS WORTH SHARING.<\/span><\/p>\n FIND US ON<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.1″ _module_preset=”default”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#ffc500″ custom_margin=”||-85px|”][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2026\/06\/youthvilageheader.jpg” _builder_version=”4.9.1″ hover_enabled=”0″ title_text=”youthvilageheader” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ column_structure=”1_3,2_3″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2026\/06\/webbcountyyouthvillagelogo.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.1″ animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ title_text=”webbcountyyouthvillagelogo” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ animation_style=”slide” animation_direction=”bottom”] Challenge\u00a0 In 1997 the Webb County Board of Judges first pushed for a comprehensive juvenile justice detention, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages\/1410"}],"collection":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":2,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages\/1410\/revisions"}],"predecessor-version":[{"id":1418,"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/pages\/1410\/revisions\/1418"}],"wp:attachment":[{"href":"https:\/\/reneue.com\/pmdgnew\/wp-json\/wp\/v2\/media?parent=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}956.753.5900<\/strong><\/a><\/span><\/h1>\n
![\"\"](\"https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2023\/09\/instaicon.png\")
<\/a>\u00a0 \u00a0\u00a0![\"\"](\"https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2023\/09\/twittericon.png\")
<\/a>\u00a0 \u00a0![\"\"](\"https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2023\/09\/facebookicon-1.png\")
<\/a>\u00a0 \u00a0\u00a0![\"\"](\"https:\/\/reneue.com\/pmdgnew\/wp-content\/uploads\/2023\/09\/youtubeicon.png\")
<\/a><\/p>\n